“Communications 101: Establishing, Building, and Improving Communications Skills with the Press”
with Michele Allen & Derrick Jones
Many, if not most journalists don’t understand the pro-life movement. As a result, they can develop misconceptions about our efforts to save lives. However, wtih a little bit of effort, pro-lifers can effectively change those misconceptions and enhance a journalist’s understanding of the pro-life issues. In addition to the “nuts and bolts” needed for effective press outreach, this workshop will give you pratical ways to encourage the press to give more balanced coverage of the pro-life issues, as well as tips on how to build good working relationships with members of the media.
“Avoiding the Mainstream Filter: making Media Work for You”
with Cheryl Ciamarra, Derrick Jones & Pamela Rucinski
Even with the most effective press and media outreach, it can often be difficult to get your organization’s unfiltered message out to the general public. From PSAs to viral videos, the speakers in this workshop will discuss first-hand efforts to create programming and other media vehicles to reach the public with the pro-life message.
“A View from the Newsroom”
with Derrick Jones, Kathryn Jean Lopez & Emily Miller
In our 24/7 news cycle, journalists are endlessly barraged with press releases, advisories, and news pitches. How do pro-lifers break through the nonstop flow of information to reach key journalists and to get the pro-life message out? In this panel discussion featuring Kathryn Jean Lopez of National Review and Emily Miller of The Washington Times, we’ll talk and share insights and tips from the inside to help you navigate today’s newsroom.
“Communications 201: Maximizing Your Communications Outreach”
with Derrick Jones & Jessica Rodgers
Once you’ve established a press outreach, it’s important to use it wisely to achieve maximum effectiveness. Building on topics discussed in Communications 101, this workshop will cover a variety of topics including setting up and achieving maximum coverage of right to life events, press conferences or media campaigns. Additionally, with limited budgets, this workshop will discuss how to effectively use limited resources to make the most out of any paid advertising campaign.